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SONIC

Role

Asst. Art Director

I designed and executed Sonic’s modular brand-refresh sets in close collaboration with the director. The sets could shift between a sports bar environment, a clean coffee and beverage station, and a simple kitchen backdrop for product shots.
I translated Sonic’s blue brand identity into a practical set designed for fast tabletop food photography.
Production Designer: Erin Dallesandro
Director: Trevor Shepard
Role: Assistant Art Director / Lead Designer

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